Facebook Advertising for Businesses

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If you really know your customers, you can use Facebook advertising to engage them. Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising.

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It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience. Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision. Facebook advertising will boost your website traffic.

You can run a website click campaign to target your audience and send them to your website.

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While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising makes it more beneficial than other sources. Facebook advertising increases revenue, sales, and leads. Facebook advertising is not a myth. It actually drives revenue, sales, and leads. Read how social media can increase sales here. Looks good right?

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  • The unfortunate part is that it is not easy to increase sales through Facebook advertising. It takes time and experience. You could easily waste thousands of dollars and not see any return on your investment. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist.

    The Complete Guide to Getting Started with Facebook Ads

    Therefore, it is more cost-effective to hire a professional agency than to hire an employee. There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself.

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    You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with. Facebook advertising increases your customer attribution.

    Facebook advertising will increase your customer attribution.

    A Small-Business Guide to Facebook Advertising (Infographic)

    Attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touch points with your audience and leads to more conversions in the future. Facebook advertising can lower your cost per acquisition.

    If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in. Facebook advertising can also drive offline sales. Many of our clients who are running Facebook ads see higher in-store traffic after working with us. Some of your customers will likely see your ads on Facebook, visit your website, and visit your location if they trust your solution.

    Facebook advertising can engage your website visitors. Have you ever visited a website and saw their Facebook ad shortly after? This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising.

    How To Start A Facebook Ad Agency

    This is a huge benefit that can dramatically boost your conversions. Facebook advertising can drive repeat business. Facebook advertising can drive repeat business from customers who have purchased from you in the past. While there are ways to use Messenger to convert ecommerce sales, it may work better for luxury items or items with relatively long sales cycles, wherein shoppers have lots of questions.

    Promote Your Page. This option should drive page likes, shares, and comments. But it may not be the best choice for ecommerce unless you are getting sales directly from your Facebook page. Promote Your Business Locally.

    5 Examples of Small Businesses Killing It With Facebook Ads - Bizness Apps

    This one is a winner for local businesses and a good option if you have a physical retail store. Promote Your Shop Now Button. This promotion will encourage folks to click the call-to-action button on your business page. Facebook ads can be used to encourage your audience of potential customers to click the call to action button at the top of your page. Boost an Event. This one will help sell tickets to an event and is probably not an option an ecommerce company would choose often.

    Get More Leads.

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    • This promotion asks Facebook users for their contact information. You can use it to drive email newsletter subscriptions. With this option, Facebook allows you to specify a website. Next, Facebook will ask you to select the audience you want to target. It could be visitors to your website, a lookalike audience, or a custom audience you choose.

      Facebook offers a few different options for the design component of your content to create d ynamic product ads :. Regardless of the specific visual format you decide to use, you want to make sure that the actual image or video you choose accomplishes four things:.

      Your advertising copy should be similarly snappy. You need to grab attention and clearly demonstrate why people should be interested in your Facebook ad. If you combine content with strong visuals, you can increase your click-through rate and overall Facebook ad ROI.

      Best practices for Facebook ads: Compelling copy and creative

      For both copy and visuals, Facebook publishes guides that detail their technical requirements and advertising rules. Whether or not Facebook ads make sense for your marketing is a decision you have to make based on the specifics of your business. But there are a few situations where it might be harder to make Facebook ads work.